NIKE KINETIC
NIKE KINETIC is a pivotal art direction campaign concept centered around the principles of motion. Its essence revolves around three fundamental elements: movement, speed, and accuracy. Achieving greatness as an athlete necessitates the seamless integration of these elements. It is about seizing that pivotal moment to unleash one’s full potential, drawing upon the accumulated knowledge and practice accumulated over countless hours of dedicated effort. Whether it is basketball, tennis, or golf, the campaign emphasizes the generation of momentum from various body parts. The ultimate objective is to attain the pinnacle of excellence, manifesting in the physical, mental, and spiritual realms. Against the force of gravity, strive to become the epitome of success.
