Lao Tao Fu is a branding project for a Chinese restaurant situated in the Tianmu Commercial Area of Taipei. The concept and naming of this noodle-centric restaurant, which features an original recipe, draw inspiration from a Song Dynasty poem titled “Lao Tao Fu” by Su Shi, the celebrated poet. The comprehensive branding strategy and representation emphasize the fusion of traditional and contemporary elements of Chinese cuisine, while simultaneously subtly alluding to the confidentiality surrounding the recipes to appeal to a diverse clientele, encompassing both older and younger generations.
